What’s in a name?

Who knew that choosing a company name was going to be so difficult?

I met with my team a couple of days ago and we spent four hours just talking. Talking about the company. Talking about where we wanted to go with it. Talking about goals. Talking about the "big dreams". Talking about vision. And one of the most important things for a new company... talking about a name... for HOURS! I thought I knew exactly what I wanted to call this baby of mine, but as we spoke, and I got to know this thing that we were creating, it began to take on a bit of a new shape and my original thoughts didn't seem to fit anymore. We settled on a "Top 10" list. As I mulled it over, I kept coming back to two or three names... and they weren't what I imagined! If you haven't guessed yet, I settled on "Aeris"! It's pronounced "AIR-ess" (like "heiress") and it means "air" or "atmosphere"; Often associated with a light, airy, and ethereal quality; Aeris encapsulates the essence of movement, change, and boundless potential. I feel that this name is pretty much spot-on with what I envision for this company. What are your thoughts? Is there a name or an aviation term that speaks to you?

Now that we've pretty much settled on a name, it's on to designing a logo! Stay tuned!  ;-)

<3 always,

Linsay